What types of marketing strategies are out there? SEO or GMB
What Marketing Services are Best For Local Businesses? Or why do I need marketing? These are questions we often get from local businesses. There are many types of marketing strategies out there but not all would work for local businesses. I will try to explain all the details as best as I can. Let's begin.
SEO stands for Search Engine Optimization, It is a marketing strategy where you find keywords that are related to your business and start optimizing your website's content with those keywords.
Then what? It gets a little complex at this stage. Google requires to have online referrals as known as backlinks. Backlinks are the people of the internet, you only trust the people that proved to be reliable so are the backlinks. If the backlink is coming to your site from a highly reliable source, then Google will take that seriously and rank your page on Google.
GOOGLE MY BUSINESS
If you are asking the question "What Marketing Services are Best For Local Businesses"? Let me tell you, every time you need a product or service, what do you do? You immediately grab your phone and search on your map or browser to find the right place to go. The boxes that pop up on your search results are called google my business. These accounts are created by business owners and marketing agencies. In my opinion, GMB is the best marketing for local businesses.
Inside these profiles, there are many sections and information that need to be filled out and optimized for better ranking for search results. As a local business owner, you can try to do it yourself or hire a local marketing agency that can help you with that. If you still don't have an account you can find the steps here on how to get google my business account
Here are some tips on how to optimize your Google my business account.
Fill out the whole info section.
Make sure you chose the right category for your business.
Write a compelling about us text.
Social Media Marketing
Social media Marketing Services Best For Local Businesses, I truly believe that would be a correct statement if you don't want to use SEO services. I am sure you came across at least one or more social media ads on your Facebook or Instagram feed. These ads are usually managed and developed by your social media agency in order to provide the most converting results and ROI.
What does it do?
These ads target a specific group or demographics and show your ads to them to take an action, whether you are offering a service or trying to get some exposure to your local business, social media marketing is the best for all of your needs.
Is Social Media Marketing Services Best For Local Businesses?
I would say that it is depending on your budget, content, and business type. If you don't have a lot of disposal funds, I would stick with local SEO marketing. BUT!!! If you have funds and a creative agency, yes I would say go ahead and do both SEO and Social media marketing. This combo can benefit your business tremendously.
Why these factors are important?
Video: Most people on social media like to see an engaging video rather than a boring stock image. Therefore you will need to have a pretty good advertisement script and a team who can achieve your video goals. What I mean by that, is funny yet educative content would definitely be more engaging and converting. Here are 10 Expert Tips to Improve Your Facebook Video Marketing.
Budget: Local social media advertisement is more expensive than doing a nationwide. Furthermore, if you are a commerce store selling products worldwide or nationwide, you have a better chance of doing better with your ads. In conclusion, as a local business, if you possess a large daily budget, Facebook or Instagram ads are the way to go.
What other digital marketing types I can use?
There are other marketing types you can defiantly use and some of them are:
Email marketing is great if you have large amounts of website subscribers. Although you might be able to buy some leads online. However, I would not recommend that. This is the reason you need to have a conversion-based layout for your website, so you can collect customer emails for future marketing.
There are many companies that can manage and help you with your email marketing. Here are a few of them:
HubSpot Email Marketing
If you want to find out 10 free email marketing tools check this article out. There are a lot of tools out there and most of them offer free trials.
Content marketing is a type of marketing focused on creating, publishing, and distributing content on social media platforms such as youtube, Facebook, Instagram, etc. This is a great way to get exposure to your local business. One catch thou, in order to do effective content marketing you need followers or subscribers to engage with your content such as likes, comments, shares and etc. You can find more about content marketing here.
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