Building this fitness website design for Hutto Fitness Center wasn't easy but it was definitely fun to work on. The client already had a logo and color pallet in mind which made our job easier to plan UI/UX for the site. Our dev team crafted a plan and decided to build a custom WordPress design that educates the visitors about fitness programs and the benefits of Hutto Fitness Center.
We build a layout with green CTA buttons that stands out from the rest of the design. Our focus is to help the visitor take the desired action which is to send a message for a free trial. We also utilized the red color sections to convey the features and benefits of the gym.
A Fitness website design needs to be brand-centric and conversion-based. The layout has to be easy to navigate and all pages should include a form that can collect leads.
The first approach was to build a mobile responsive and conversion-focused layout. We knew from our past clients that most visitors come from mobile devices. Therefore, we developed the mobile-first layout to be visually appealing and guide the potential prospects to take action such as a free trial or consultation. We used plenty of images from the actual Gym and stayed away from stock images that don't represent the business. With all these in place, we knew that site conversion will skyrocket and complete the desired goals.
In this phase, we also offer our affordable local SEO services to optimize the site while it's being built. However, it is a decision to make for the owner. After an initial talk, we calculated some of the main metrics to ensure that the site is optimized for conversions. All the other components fitted in perfectly and made this project even better than we thought.
When building a Fitness Website Design for a client, we focus on many different metrics and data! Not every business is the same! Therefore, every approach has to be customized for the client's needs and goals.
Mobile-friendly design: The majority of the traffic comes from mobile devices. It is always a good idea to build a site that looks and feels good on mobile devices first.
User navigation: The menu items should be minimized without being too complicated to navigate through. Always inlucede classes, schedule, and easy place for visitors to contact you.
Images and videos: Always include actual photos and videos from your place. Don't use stock images unless you really have to! Have photos of instructors and people training.
Call-to-action (CTA) buttons: Find a color that stands out from the rest of the layout and you should always offer enticing deals such as free trials or free consultations in your CTAs.
Testimonials and reviews: Social proof is a must. Having reviews on your website will help you build trust and credibility with potential prospects.
SEO-friendly content: Make sure site content is fully optimized with relevant keywords for search engines. Keep in mind, you are a local business and need locals to find you on Google and other search engines.
Secure website: Include an SSL certificate and terms pages on your site so that visitors can feel safe to interact with your business and convert it into a customer.
