Digital marketing is a marketing method businesses both small and large can no longer ignore. In 2020, it’s more important than ever to have a presence where your customers are: online.
Did you know the average American unlocks their phone 150 times per day? There’s no denying our attention has shifted from television ads, billboards, and mailed pamphlets to social media feeds, blog posts, and our inboxes.
Digital marketing is the use of search engine optimization, social media, blogging, email newsletters and other online methods to reach and engage with customers to sell your products. If you’ve been putting off launching your own digital marketing strategy, you are missing out on huge opportunities for potential growth.
So what exactly is digital marketing?
Here are four reasons to start digitally marketing your business in 2020.
With digital marketing, your business can reach highly targeted potential and existing customers for much less money than traditional advertising. Advertising on social media platforms, search engines, and blogs is very affordable compared to more traditional methods such as commercials and physical mailing materials.
Plus, digital marketing often has a much higher return on investment than traditional advertising methods. Your targeted posts and newsletter will be much more effective than traditional methods as digital marketing is designed to attract your ideal audience.
With digital marketing, your business can easily reach a much larger audience. Social media posts, blogs, and videos are highly shareable and have the potential to reach a limitless amount of customers online.
Rather than being limited to the people who drive past your advertising sign or who look at your snail mail leaflet, you will be able to reach customers who are already searching online for the services or products you provide. By utilizing the right keywords, your digital marketing efforts can reach thousands of your exact ideal customers in seconds.
With marketing methods such as SMS marketing and social media marketing, you can easily engage with customers, get feedback, answer questions, and start a conversation around your service or product.
By being present and then responding to the things your customers are looking for, you can build trust and loyalty with your audience.
Think of digital marketing as sustaining and nurturing a long-term, meaningful relationship. It allows you to keep in consistent contact with your customers and helps them easily come back to you again and again.
By being present and engaging with your customers on the platforms they’re using multiple times every day, you’re keeping yourself at the forefront of their minds.
Unlike many traditional marketing methods, digital marketing can be assessed almost immediately. You won’t waste your time and money on methods that aren’t actually working.
You can use engagement statistics to track your efforts and make sure you invest in things that are actually providing you with a return and shift your efforts on things that aren’t.
An effective digital marketing strategy is essential to growing business in 2020. It is affordable, measurable, scalable, and puts you in front of your ideal customers. If you don’t want to spend time developing your digital marketing strategy yourself, you can hire a social media manager who specializes in helping brands reach their audience online.
